How to Find Trending Audio on Instagram

Are you wondering how to make your Instagram Reels stand out and boost engagement? The secret might just lie in trending audio. With over 2 billion monthly active users on Instagram, staying ahead of the curve is crucial for content creators and businesses alike¹.

Using popular audio can significantly enhance your reach and audience connection, as favored by the Instagram algorithm¹. Platforms like Later’s Instagram Reels Trends blog and Instagram’s Weekly Trend Reports are great resources to discover what’s hot right now. Additionally, following the @creators page provides instant updates on weekly trending audio².

Trending audio is identified by an upward-pointing arrow next to the audio in Reels, and you can even see how many Reels have used a specific track³. High-reach accounts like @kyliejenner often influence the popularity of certain sounds, making them go viral².

Key Takeaways

Use trending audio to boost engagement and reach on Instagram.
Check the Reels feed and Explore page for trending sounds.
Follow the @creators page for weekly updates.
Monitor hashtags like #popularsongs for viral audio trends.
Combine trending audio with engaging visuals for better performance.

Getting Started with Trending Audio on Instagram

Instagram Reels have become a powerful tool for creators and businesses to connect with audiences. A key element driving their success is the strategic use of audio. But why is audio so crucial, and how do you identify the right sounds for your content?

Understanding the Role of Audio in Engagement

Audio plays a pivotal role in capturing viewer attention and boosting engagement. According to recent data, trending audio can significantly increase engagement on Instagram Reels⁴. The upward arrow next to a sound indicates it’s trending, making it easier for users to spot popular tracks. This visual cue helps creators quickly identify which sounds are resonating with audiences.

An Overview of Instagram Audio Trends

Instagram audio trends are dynamic and constantly evolving. A sound can gain popularity even months after its initial posting, as seen with the Norah Jones cover that trended two months after its release⁵. Additionally, tracks like Austin Millz’s remix, used in over 100,000 Reels, demonstrate the significant engagement potential of trending sounds⁵.

Early adopters of these trends often see increased reach and credibility. For instance, high-reach accounts like Kylie Jenner can make certain sounds go viral. By staying attuned to these shifts, creators can leverage trending audio to enhance their content’s performance.

Use trending audio to boost engagement and reach on Instagram.
Check the Reels feed and Explore page for trending sounds.
Follow the @creators page for weekly updates.
Monitor hashtags like #popularsongs for viral audio trends.
Combine trending audio with engaging visuals for better performance.

By understanding and utilizing these insights, you can create content that resonates more effectively with your audience and stays ahead in the competitive landscape of Instagram Reels.

Essential Features to Identify Trending Sounds

Spotting the right sounds can make all the difference in your Instagram Reels. Instagram offers several features to help you identify trending audio quickly and easily. These features are designed to simplify your content creation process and ensure your videos stand out.

Recognizing Trending Indicators and Icons

Instagram provides clear visual cues to help you spot trending audio. Look for these indicators:

Music Notes Icon: A small music note icon appears next to trending sounds in your Reels feed⁶.
Upward Arrow: A rising arrow next to a song title indicates it’s currently trending⁷.
Reel Count: You’ll see the number of Reels using a specific sound, showing its popularity⁸.

Navigating the Audio Interface on Instagram

Instagram’s audio interface is user-friendly, making it easy to find and use trending sounds. Here’s how to navigate it effectively:

Browse the Trending Tab: When creating a Reel, visit the “Trending” section in the audio library to discover popular sounds⁶.
Check Reel Counts: Higher numbers indicate a sound’s popularity, helping you choose trending audio⁸.
Explore Saved Sounds: Access your saved sounds by going to your profile, then “Saved,” and selecting “Audio”⁶.

Popular accounts like Kylie Jenner often influence trending sounds, making them go viral⁷. By using these features, you can quickly identify and leverage trending audio to enhance your Reels’ performance.

how to find trending audio on instagram

Discovering the right audio can elevate your Instagram Reels and captivate your audience. Here’s a step-by-step guide to finding trending sounds efficiently.

Step-by-Step Search Methods

Instagram offers a straightforward way to search for trending audio. Start by opening the Reels tab and explore the “Trending” section. You can also use the search bar at the top of the Reels feed to find popular sounds.

Tap the search icon in the Reels tab.
Scroll through the “Trending” section to explore popular sounds.
Use keywords like “popular songs” or “viral beats” to narrow your search.

Leveraging In-App Tools for Audio Discovery

Instagram’s in-app tools make it easy to find and use trending audio. The “Add Sound” feature on Reels allows you to browse trending tracks directly. Additionally, checking the bottom left of Reels for trending icons can help you identify popular sounds quickly.

Feature	How to Use
Search Interface	Manually search for trending audio using keywords.
Trending Tab	Browse the “Trending” section in the Reels audio library.
Add Sound Feature	Access trending sounds directly while creating a Reel.

Remember, trends change rapidly. Act quickly to use popular sounds and stay ahead of the competition. By leveraging these tools and methods, you can easily find and incorporate trending audio into your Reels, boosting your engagement and reach.

Utilizing Instagram’s Weekly Trend Reports

Instagram’s weekly trend reports are a goldmine for creators looking to stay ahead of the curve. These reports provide a curated list of trending audio and content insights, helping you optimize your strategy and stay relevant in the fast-paced world of social media⁹.

Following @creators for Up-to-Date Insights

The @creators account is your go-to source for real-time updates and tips on what’s trending. Every Friday, they post top trends, including insights on viral sounds and content ideas that can elevate your Reels⁹. By following this account, you gain access to exclusive data that can help you make informed decisions about your content strategy.

Benefits of Regular Trend Report Reviews

Regularly reviewing these reports offers several advantages. For instance, media outlets and brands often use them to stay ahead of trends, ensuring their content resonates with the audience. This proactive approach allows creators to identify and integrate trending sounds early, boosting their Reels’ performance¹⁰.

Moreover, these reports help you understand audience preferences and algorithmic trends, enabling strategic posting and content planning. By staying informed, you can capitalize on emerging trends before they become mainstream, enhancing your social media performance¹¹.

Discovering Trending Sounds via Reels and Explore Page

Exploring the Reels feed and Explore page can uncover the latest audio trends for your Instagram content. These sections are goldmines for identifying popular sounds that resonate with audiences.

Tips for Browsing the Reels Feed

Scrolling through the Reels feed can reveal patterns in audio usage. Look for sounds that appear repeatedly across different videos, as this indicates a trending song. Pay attention to the upward arrow icon, which signals that the audio is gaining popularity¹².

Another tip is to check the Reel counts. Sounds with high usage numbers are likely trending and can be a great choice for your content. This approach helps you identify what’s currently popular and align your strategy with audience preferences¹³.

Maximizing the Explore Page for Trend Signals

The Explore page offers a curated selection of trending content, including audio. Use this page to discover new sounds and identify recurring themes. It’s a valuable resource for spotting emerging trends before they become mainstream.

Combine these tips with regular checks on the Explore page to stay updated on the latest trends. By exploring multiple pages, you gain a deeper understanding of what’s trending and can make informed decisions for your content strategy¹².

Leveraging TikTok Trends to Boost Your Instagram Audio Strategy

TikTok has become a trendsetter for Instagram Reels, offering a sneak peek into what’s next in audio trends. By monitoring TikTok’s trending sounds, creators can gain valuable insights into what might soon dominate Instagram Reels¹⁴.

Tracking Viral TikTok Sounds

TikTok’s Discover page is a goldmine for spotting emerging trends. Sounds that go viral on TikTok often make their way to Instagram Reels within a week, as seen with the viral “Lottery” trend that started on TikTok and later dominated Instagram¹⁵.

Brands like Glossier have successfully harnessed this strategy, using TikTok-discovered sounds in their Instagram Reels to boost engagement. This approach not only aligns with current trends but also enhances brand relevance¹⁶.

Monitoring TikTok’s trending sections regularly can help creators identify potential audio hits early. For instance, the “Renegade” dance challenge started on TikTok and later became a staple on Instagram Reels, showcasing the platform’s trendsetting power¹⁴.

Comparing audio trends across both platforms can confirm a sound’s popularity. If a track is trending on both TikTok and Instagram, it’s a strong indicator of its viral potential, making it a smart choice for content creation¹⁵.

To stay ahead, creators should act quickly when they spot a trending sound on TikTok. Incorporating these sounds into Instagram Reels, combined with engaging visuals, can significantly increase a Reel’s reach and engagement¹⁶.

Leveraging TikTok Trends for Instagram Audio Strategy

Following Top Influencers and Trending Accounts for Real-Time Updates

Staying ahead of the curve in Instagram’s fast-paced environment requires more than just luck—it demands strategic insight. Top influencers and dedicated Reels accounts like @reelstips are paving the way by highlighting trending sounds that can elevate your content strategy¹⁷.

Learning from Leading Instagram Creators

Successful creators understand the power of using trending audio to captivate audiences and build brand recognition. By aligning their content with popular sounds, they not only drive engagement but also establish their accounts as go-to sources for fresh trends¹⁸.

Follow These Accounts:
– @reelstips for Reels-specific strategies
– @instagood for viral content curation
– @creators for official Instagram insights
– Niche-specific influencers like @fashionreels or @foodiecreators

Collaboration is key in the Instagram community. When popular accounts share trending sounds, it creates a ripple effect, maximizing visibility for everyone involved⁶. This collective approach ensures that trends spread quickly and reach a broader audience.

To stay proactive, regularly check these profiles for new recommendations. The earlier you adopt a trending sound, the better your chances of standing out in a competitive landscape¹⁷.

Actionable Tips for Repurposing and Integrating Trending Audio

Repurposing trending audio is a smart way to keep your content fresh and engaging. By breathing new life into popular tracks, you can create unique Reels that resonate with your audience while staying on-trend.

Creative Reuse of Popular Tracks

One effective strategy is to give popular tracks a fresh spin. For instance, you can remix a trending sound to fit your brand’s style or use it in a completely different context. This approach not only keeps your content original but also capitalizes on the track’s existing popularity¹⁹.

Another idea is to pair trending audio with storytelling. Share a personal anecdote or showcase your brand’s journey using a popular track. This technique can make your Reels more relatable and memorable, as storytelling is 22 times more memorable than facts²⁰.

Optimizing Your Posts for Maximum Engagement

To maximize engagement, align your audio choice with your Instagram account’s branding. For example, if your brand focuses on fitness, use energetic tracks that match your niche. This consistency helps build a stronger connection with your audience¹⁹.

Timing is also crucial. Post your Reels when your audience is most active, typically during peak hours. High-quality visuals are a must, as they significantly impact reach and engagement²⁰. Avoid watermarks from other platforms to ensure your content is prioritized by Instagram’s algorithm.

Finally, track your performance using metrics like views, reach, and watch time. This data helps refine your strategy and identify what works best for your audience.

Repurposing Trending Audio

Conclusion

Staying updated on audio trends is key to making your Instagram Reels stand out. As shown throughout this guide, using trending audio can boost engagement and reach, helping your content resonate more with your audience²¹.

By exploring Reels audio through in-app tools, trend reports, and cross-platform insights, you can stay ahead of the curve. Don’t forget to repurpose popular tracks creatively and post when your audience is most active for maximum impact²².

Consistently monitor trends and adapt your strategy to keep your content fresh and engaging. Keep experimenting with Reels audio and explore new songs to continuously captivate your audience.

Happy creating, and don’t hesitate to explore more resources to stay ahead in the ever-evolving world of Instagram Reels!

FAQ

What makes trending audio so important for Instagram engagement?

Trending audio boosts engagement by making your content more relatable and discoverable. Popular sounds can help your posts stand out and attract more views and interactions.

How can I use trending audio to enhance my Instagram Reels?

Using trending audio in your Reels can make them more engaging. Choose sounds that align with your content to increase its appeal and reach a wider audience.

Where can I find trending audio for my Instagram posts?

You can discover trending audio by exploring the Reels feed, checking the Explore page, or using Instagram’s in-app tools like the sound library and trend reports.

How often should I update my content with trending audio?

Update your content regularly to keep up with current trends. Using fresh, popular sounds can help maintain your audience’s interest and engagement.

Can I use the same trending audio across different platforms like TikTok and Instagram?

Yes, you can use trending audio from TikTok on Instagram. Cross-platform trends often resonate well, helping you reach a broader audience and boost engagement.

How do I know if a sound is trending on Instagram?

Look for sounds with high usage in Reels and posts. Icons like “Trending” or “Popular” often indicate a sound’s popularity. You can also check Instagram’s weekly trend reports for insights.

Can businesses benefit from using trending audio on Instagram?

Absolutely. Businesses can enhance their brand’s appeal and reach by using trending audio. It makes content more engaging and helps connect with younger audiences.

How can I stay updated on the latest trending audio without missing out?

Follow top creators and trending accounts. Regularly check Instagram’s Explore page and Reels feed to stay informed about the latest trends and popular sounds.

What are the best practices for using trending audio in my Instagram posts?

Use sounds that match your content’s theme. Keep your videos concise and engaging, and post consistently to maximize your reach and interaction.